Batanagar, Kolkata: Footwear brand Bata India has announced a ₹300 million investment to modernize its Batanagar manufacturing facility.
This investment marks a major milestone in the brand’s commitment to “Make in India, for the World,” strengthening its global competitiveness through cutting-edge manufacturing capabilities.
The company has deployed state-of-the-art technologies including Polyurethane Direct Injection Process (PUDIP) and Injection Moulded EVA (IM EVA) machines for the production of Floatz and Bata Industrial footwear.
These systems feature robotic spraying, automated roughening arms, and high-precision mould handling – enhancing product consistency, quality, and production efficiency.
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“This investment reflects our deep commitment to modernising our manufacturing and leading with quality,” said Anjan Kundu, Head – Supply Chain Management, Bata India Ltd.
The upgrade is not only a technological leap but a symbolic one. By bringing cutting-edge systems to Batanagar – a site historically significant in India’s industrialization – Bata India aims to re-establish the region as a hub of footwear excellence.
Batanagar, born from Thomas Bata’s visit in the 1930s, helped shape West Bengal into a shoemaking powerhouse, and this initiative reaffirms its legacy in the modern era.
Bata India: Expanding Retail Presence
Alongside manufacturing advancements, Bata India has expanded its retail presence with over 130 new stores opened in the past year, more than half of which are in Tier 2 and Tier 3 towns.
The brand’s 500+ franchise outlets ensure that high-quality, trend-forward footwear is accessible across Bharat, creating both consumer delight and entrepreneurial opportunities.
In addition to commercial growth, Bata India continues to drive social impact through its Bata Children’s Program, which empowers underserved communities across the country with access to education, mentorship, and footwear.
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With an evolving product portfolio that includes Bata Red Label, Bata Comfit, Power, NorthStar, Floatz, Bubblegummers, and Hush Puppies, the brand is redefining its legacy by integrating fashion, function, and future-ready innovation.
As Bata India steps forward with a sharpened focus on quality, sustainability, and consumer experience, its mission to “Shoe the World” from India continues to gain momentum – redefining what it means to be a heritage brand built for the future.
